Executive Authority & Amplification Program
From executive profile to company-wide distribution, in three phases.
Trusted by leadership teams building distribution through people, not pages.
The gap costing you pipeline
You have the expertise. You don't have the distribution yet.
One executive posts when there's time. The rest of the leadership team stays quiet. The employees who could amplify every launch, every hire, and every customer win never get asked to.
That gap sits unused inside almost every company that hasn't built a system for it.
Companies that activate executive LinkedIn presence generate 300% more inbound pipeline in 3 months.
We close it in three phases: Elevate · Activate · Amplify
What closing the gap looks like
LinkedIn became AccelOne's #1 source of website traffic and of leads in 90 days. This led to a 3x deal flow and inbound requests.
AccelOne · Inc. 5000 honoree · 90 days
Book a Strategy CallWhat happened to the company
AccelOne · Inc. 5000 honoree · Three executives, one system
What happened to the executive
David Trumpey · Chief AI & Product Officer, AccelOne · Inc. 5000
Individual executive result
LinkedIn impression growth for one executive in 90 days.
What closing the gap looks like for three executives
The three-phase system
One coordinated distribution engine, built in sequence.
Each phase builds on the last. All three run toward the same outcome: pipeline from people.
Elevate
Executive profile as a sales funnel
Rebuild the executive's profile and positioning into a credible sales funnel, ready to publish in their own voice.
Activate
Go-to-market positioning
Map the go-to-market message to a content path tied to revenue events, not just engagement.
Amplify
Employee activation & distribution
Turn the people around the executive into distribution: role-based tracks, a followable cadence, and reporting on pipeline.
Elevate
Executive profile & positioning as a sales funnel
Executive profile & positioning, rebuilt for credibility inside the industry, not just polish.
- Full profile audit and rebuild: headline, About, Featured modules, banner
- A personal brand ethos built for industry credibility, not vanity metrics
- GTM messaging audit and one content-pillar deep dive on the executive's intelligence
- 24 thought-leadership posts in the executive's voice, ready to publish (3 posts/week cadence)
Activate
Go-to-market positioning
Go-to-market positioning built around the deal stage content needs to move.
- A GTM messaging audit mapped to the RIVAS framework: Revenue, ICP, Value, Authority, Shifts
- Full profile revamp & strategy for both executives
- A content calendar tied to revenue events: launches, hires, case studies, milestones
- 48 posts per executive at a 3 posts/week cadence
- One content-pillar deep dive on each executive's intelligence
- Concentric circles of commenting with a curated list of influence
Amplify
Employee activation & distribution
Employee activation & distribution: scattered effort becomes a measurable system.
- Role-based content tracks for leadership, sales, and subject-matter experts
- A posting and engagement cadence employees follow without being micromanaged
- 10+ hours of coaching across the engagement, plus a 10-hour kickoff workshop
- Weekly office hours for LinkedIn guidance throughout the 6-month partnership
- Participation tracking: who's posting, who's engaging, who's on the sidelines
- Quarterly reporting tied to website traffic and pipeline, not just impressions
LinkedIn favors people over company pages
The algorithm rewards personal voices. Most companies still don't.
More reach
Employee posts consistently outperform company-page content in distribution.
Higher engagement
Individuals drive significantly more interaction than brand posts.
Stronger conversion
People-shared links earn more clicks and trust than the same link from a page.
The gap is execution
Companies know this works. Almost none have a system to do it consistently.
Tiers
Scope the system to your team.
Three tiers, built to match where your team is today.
Elevate
1 executive. Full profile revamp & strategy, 2 months worth of posts, 24 posts (3 posts/week cadence), GTM messaging audit, 1 content-pillar deep dive, a deep dive on the executive's intelligence.
Duration: 90 days
+ Activate Tech Stack
2 executives. Full profile revamp & strategy, 2 months worth of posts, 48 posts each (3 posts/week cadence), GTM messaging audit, 1 content-pillar deep dive, a deep dive on the executive's intelligence.
Duration: 90 days
+ Amplify Your Team
Elevate and a cohort of up to 25 employees coached by us (10+ hours of coaching). Plus role-based tracks, participation tracking, and quarterly reporting. Employee Package: a 10-hour workshop, weekly office hours for LinkedIn guidance.
Duration: 6 months
Custom
Starting from · custom scoped
DM-to-pipeline system, curated commenting on behalf of the executive. Custom AI tooling for company-wide LinkedIn elevation and lead generation, on a GDPR-compliant platform plugged into the LinkedIn API.
Next step
Book a call to scope the right tier for your team.
We'll map the executives involved and the employee cohort size, then build the distribution engine around them.
Book a Strategy Call