AI can write a post about leadership in about ten seconds. It can produce a tidy framework, a strong opening line and three bullet points that sound like someone who has been in the room.
It has not been in the room. Authority comes from the thing AI can't fake: a point of view you're willing to defend, a story you actually lived, and the habit of showing up in the same place every week until people expect you.
This playbook covers those three parts and the routine that holds them together.
A tool can draft the sentence. Only you can stand behind it on a Tuesday call.
A point of view you could be wrong about
Most of the posts I see in my feed don't say anything anyone could disagree with. They describe a feeling and end with a call to action. Authority starts when you commit to a claim that some people in your field will push back on.
Write your point of view as two or three sentences. Then ask whether a smart person in your industry could reasonably disagree. If the answer is no, it's a value, not a point of view. Keep sharpening it until someone could argue with it.
Here is my point of view on [TOPIC]: [PASTE YOUR POINT OF VIEW IN 2 TO 3 SENTENCES] Argue against it the way a smart skeptic in my industry would. Give me the three strongest objections. For each one, say what evidence would change my mind. Then tell me which objection I can't answer yet.
Stories with a real moment in them
A lived story has a date, a place, a decision and a cost. "I learned the value of listening" has none of those. "In March I sat through a forty-minute pricing call and said nothing, and the client came back the next week with a different budget" has all four.
Generic
"Leaders need to listen more."
Lived
The specific meeting, what you did, and what it cost you to do it.
Keep a running list of these moments on your phone. Write one line per moment as soon as it happens. When you sit down to write, you're choosing from your own material instead of trying to remember it.
Show up on the same day every week
1. Pick one day
Choose the day you have the most energy. Mine is Tuesday, and I've kept it for longer than I expected.
2. Post one idea, not three
One point of view, one story, one thing the reader can try. Three ideas in one post means nobody remembers any of them.
3. Reply to everyone in the first two hours
The conversation under a post is where people decide whether you're worth following. Be there while it's still warm.
Before you hit post
- Can someone in your field disagree with the main claim? If not, sharpen it.
- Is there a real date, place or decision in the story? If not, add one.
- Would you say this sentence out loud to the person it's about? If not, rewrite it.
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